Most real-estate portals were built for agents. They reward listing volume, push paid placements to the top, and treat private owners as second-class users.
Kuulutaja was built the other way around. We started from a question almost nobody on the listing side seems willing to ask: what would a real-estate marketplace look like if a private owner - not an agency - was the most important person on the page?
The answer, it turned out, looks a lot like a classifieds newspaper. Quiet pages. One property at a time. Honest descriptions. A clear price. A direct line to the person actually selling. No middleman taking a cut, no pressure to sign a brokerage agreement, no inflated from prices designed to harvest leads.
We are a small, independent team building Kuulutaja in Estonia, for the Estonian market. We use the same official sources the regulators use - Maa-amet map tiles and Maa-amet weekly price statistics. Listings are free for private sellers and will stay that way. Trust starts with a manual ownership check today and grows toward deeper cross-checks against official data as the product matures.